Finding new customers is one of the biggest challenges for auto repair shops these days. It has become increasingly difficult to prove that your auto repair business offers safe, dependable and honest services. Marketing to the right audience using the right tools can help businesses overcome these issues.

Digital marketing is one such, avenue that helps repair shop businesses find the right clients online. With more online exposure, it also helps businesses enjoy more referrals via word of mouth, the most possible marketing idea for auto repair shops. With a good social media marketing program in place, your business can:

Connect With Customers Where They Are

Your potential clients spend a good part of their day on social media i.e. Facebook and Twitter, as well as checking their emails. Most Americans would rather not watch TV at all. That’s why many businesses are foregoing TV ad spend in favor of social media marketing.

Give them online discount vouchers that they can redeem in shop, send reminders about latest services and grow your email list. Stay front and centre in their news feed, but keep the frequency under control, positng once a day is the limit to what you should do.

Educate and Inform Them on Your Services

You are running an auto service shop, so you know cars, mechanical expertise and other insider tidbits about your industry that others don’t. Use these corporate twitter and facebook accounts to tell your followers some interesting information and ideas. Talk about funny and unfortunate experiences. Let your followers understand what it takes to change an air filter. Talk about some common car problems that your technicians are often confronted with. This will help solidify your auto shop as one that provides genuine services delivered with expertise as well as with heart.

Rise Above the Competition

Marketing is a game and as a business owner/manager you will need to keep up with what others are fling around you. Fortunately, most of the businesses in the automotive industry haven’t quite graduated to the new ways of doing things. And that means you can have an edge. Use social media to keep in touch with your clients, and let them know that you understand their needs. Use these modern platforms to significantly enhance your marketing and get the most out of your budget.

Use an automotive management system to get the data and figures that can fuel your marketing campaign. With complete management reporting module, LANKAR is comprehensive auto software that can prove potentially helpful.