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While you auto-repair may be doing well, you shouldn’t slack off on efforts to boost business profits. Even if everything is running smoothly, it doesn’t necessarily indicate a good profit. In order to enhance the profitability of your auto-repair shop, you must invest time and effort into increasing profit margins and getting more business. Smart Marketing Marketing is what gets you potential new customers and helps keep you on the radar of your existing clients. However, it isn’t that you [...]

If you’re going to succeed in running your automotive business, you’ll need to consistently self-reflect, analyze and look back to your business activities to see how you’re doing. The only way you can measure improvements or success is if you have some metric that you can compare over time and use to conclude that you’ve made it. The problem with this approach is that there are different ways of determining organizational success—some people look at revenues, others think profits or [...]

The US automobile industry has gone through some drastic changes over the past few years. Changes in automotive demand volumes, the changing demographics and the variations in the nature of cars that are demanded are putting the industry through major structural changes. 62% of all consumers now prefer buying used cars, Tesla reported profits in the final quarter of 2019 owing to higher demand for EVs and we expect car sales to fall to 16.8 million in 2020. The consumer side of [...]

The Occupations Safety and Health Administration (OSHA) has defined specific standards that every workplace needs to follow. And auto repair shops are no exception. The safety standards for auto repair shops include a worker’s right to know all safety precautions and procedures, access to protective equipment, tools, and knowing how all the spaces in a shop function. Why Do You Need Safety Standards In An Auto Repair Shop? Auto repair shops pose a lot of risks to workers, as well as to [...]

While building an auto repair business isn’t easy, it’s even harder to manage and maintain on a daily basis. An auto repair shop stays busy throughout the day, and there’s no way to cut corners. There’s tons of data to sift through, tasks to assign, and spare parts to look for in inventory. But as technology advances, so is the automotive repair business. With an increase in the number of people who own vehicles, auto repair shops need to be fully [...]

Before buying something or choosing a service provider, we usually look up reviews online and take opinions from people who are already using it—whether it’s a skincare product, a mobile phone or an auto repair shop. How you get influenced by the people around you and how much you believe their opinion to be unbiased is called social proof.   Social proof is an incredible marketing tool which includes testimonials, customer reviews, affiliate marketing and a range of other strategies [...]

While the internet may provide you with the platform to reach out to a larger customer base, you also need to be aware that one negative comment about your business can ruin your reputation. The internet is a free space and it opens up avenues for your customers to interact with each other and talk about what they like and dislike about your auto repair services. If it’s a positive review, their interaction may gain traction for your services. However, [...]

With well above a billion passenger automobiles on the roads, the need for automobile repair services has also grown. Vehicles are only useful for car owners as long as they’re in running condition, which is why repairs can’t be delayed. That said, it’s important to acknowledge that there’s no dearth of repair shops in any major city. There are 160,000 businesses in the US alone. In order for buyers to seek out your services, you need to meet their criterion. [...]

With a wave of technology taking the automotive industry by storm, there are rapid transformations being observed in marketing strategies. In order to keep up with the changing operations, marketers need to upgrade and evolve as we speak. Delays and outdated trends will only cost your business lost customers and sales. Automotive marketing is taking a turn for the better by incorporating software solutions. However, the transition to e-solutions is not an easy one for all businesses. Here’s a quick [...]

Successful field service businesses facilitate efficient coordination between service managers, technicians, and controllers. One of the best ways of doing so is ensuring that your technicians are equipped and prepared to handle their daily tasks. As a service manager, your job is to increase productivity by making sure everything is running smoothly in the shop. If you’ve been noticing a dip in productivity lately, you may want to consider making some organizational adjustments. Here are some tips to boost your [...]