While the internet may provide you with the platform to reach out to a larger customer base, you also need to be aware that one negative comment about your business can ruin your reputation. The internet is a free space and it opens up avenues for your customers to interact with each other and talk about what they like and dislike about your auto repair services. If it’s a positive review, their interaction may gain traction for your services. However, it may also prevent prospective customers from giving you a fair chance if your existing customers decide to bash your services.

What Role Does Internet Play In My Auto Repair Business?

According to research, 86% customers read online reviews—especially if it’s a local business—and decide if they want to visit your business or not. Even if you don’t believe in the power of the internet, know that it’s a fact that it can and will bring you new customers. And if you services are not up to your customer’s expectation, the internet can also be a source of huge loss for your auto repair business.

Auto repair businesses generally work on referrals. And by providing everyone with excellent services, you can ensure that these referrals and reviews are always positive.

The following are the reasons why online reviews hold an immense importance for your auto repair business:

Online Reviews Do Not Let Even One Sub Standard Service Go Unnoticed

More unresolved complaints mean that the customer service has not been working efficiently. You can either provide compensatory services to the disappointed customer or provide a discount on their next visit. But beyond that, you need to make sure that your team is working at its best round the clock. Online reviews can be a way to improve your business—see the bad reviews as an opportunity to grow and learn!

Online Reviews Builds Trust for Your Business

Word of mouth referrals are the strongest form of marketing and online reviews fall under that category. When trying a new auto repair shop, people might be hesitant especially if it does not have any digital footprint.

By asking your customers to leave online reviews, you can build a reputation for being honest and trustworthy among customers that you can’t reach physically. It is a way to let prospective customers find honest and unbiased opinions about your auto repair business.

Online Reviews Are an Opportunity to Flaunt Your Customer Service

While bad reviews can leave a negative impression about your business, it is an opportunity to tell your prospective customers on how you own up and handle your mistakes and respond to bad customer experiences.

Be proactive in responding to bad reviews. Be courteous and have a plan of action in place to stop customers from ganging up on your page by providing compensatory services instantly, if you can!

Here at Lankar Pro, we know how overwhelming it can be to run your automotive repair shop efficiently. Our automotive repair shop management software can streamline your services, market your brand and help you keep track of your profits and inventory. Get in touch with us today to know more about our services!