With a wave of technology taking the automotive industry by storm, there are rapid transformations being observed in marketing strategies.

In order to keep up with the changing operations, marketers need to upgrade and evolve as we speak. Delays and outdated trends will only cost your business lost customers and sales.

Automotive marketing is taking a turn for the better by incorporating software solutions. However, the transition to e-solutions is not an easy one for all businesses. Here’s a quick guide to automotive marketing.

1. Finding your automotive marketing budget

While being efficient in managing expenses is a requirement for all businesses, it’s even more so for the automotive vertical. They need to trim the fat more and more from their marketing expenditure and use funds wisely for sales conversions.

It’s suggested that the marketing budget should be 7-8% of the gross revenue, for businesses that are making $5 million in revenues. On the contrary, the ratio needs to be much higher for a new player in the automotive industry that’s only beginning to anchor its place in the market. This should be a key factor to consider.

If you want to enhance high value local citations, you’d have to set aside a budget for donating to charities or supporting environmental causes.

2. Show proof of performance that traditional media can’t

Traditional media like TV, radio ads and yellow pages may have been able to suffice marketing needs back in the day, but not anymore.

While traditional media companies may have acquired a stable reputation over the years, it doesn’t guarantee success against modern challenges.

Buyers and service-seekers now need to see the service they’re paying for before they make the payment. Verbal affirmations and textual assurances just don’t cut it anymore. This is why digital media has stepped in. With the help of software solutions and technology, automotive businesses can now showcase their skill set visually as well.

This is why it’s important to select a marketing company that understands your goals well.

3. Offer niche-specific automations

If you want your business to last longer, you need to use automation as leverage. There’s no other way to fend for your name in a digital landscape.

Automation allows you to enhance the overall business experience for customers as well as make the operations smooth and glitch-free. You can improve record keeping, collection of data, shop management, feedback monitoring, appointment bookings and cancellations, and invoicing.

This not only relieves your company of the administrative toll but also makes operation faster and error-free. You’ll be surprised at how automation cuts down your costs and improves your ledger.

If you’re looking for automotive business management software, we can provide you with necessary assistance. Not to mention, if you sign up with us, marketing will no longer be your headache; it’ll be ours. Call us to get started!