software for automotive business

While building an auto repair business isn’t easy, it’s even harder to manage and maintain on a daily basis. An auto repair shop stays busy throughout the day, and there’s no way to cut corners. There’s tons of data to sift through, tasks to assign, and spare parts to look for in inventory. But as technology advances, so is the automotive repair business. With an increase in the number of people who own vehicles, auto repair shops need to be fully [...]

Before buying something or choosing a service provider, we usually look up reviews online and take opinions from people who are already using it—whether it’s a skincare product, a mobile phone or an auto repair shop. How you get influenced by the people around you and how much you believe their opinion to be unbiased is called social proof.   Social proof is an incredible marketing tool which includes testimonials, customer reviews, affiliate marketing and a range of other strategies [...]

While the internet may provide you with the platform to reach out to a larger customer base, you also need to be aware that one negative comment about your business can ruin your reputation. The internet is a free space and it opens up avenues for your customers to interact with each other and talk about what they like and dislike about your auto repair services. If it’s a positive review, their interaction may gain traction for your services. However, [...]

With well above a billion passenger automobiles on the roads, the need for automobile repair services has also grown. Vehicles are only useful for car owners as long as they’re in running condition, which is why repairs can’t be delayed. That said, it’s important to acknowledge that there’s no dearth of repair shops in any major city. There are 160,000 businesses in the US alone. In order for buyers to seek out your services, you need to meet their criterion. [...]

With a wave of technology taking the automotive industry by storm, there are rapid transformations being observed in marketing strategies. In order to keep up with the changing operations, marketers need to upgrade and evolve as we speak. Delays and outdated trends will only cost your business lost customers and sales. Automotive marketing is taking a turn for the better by incorporating software solutions. However, the transition to e-solutions is not an easy one for all businesses. Here’s a quick [...]

Successful field service businesses facilitate efficient coordination between service managers, technicians, and controllers. One of the best ways of doing so is ensuring that your technicians are equipped and prepared to handle their daily tasks. As a service manager, your job is to increase productivity by making sure everything is running smoothly in the shop. If you’ve been noticing a dip in productivity lately, you may want to consider making some organizational adjustments. Here are some tips to boost your [...]

The goal of online marketing is to convert your website’s visitors into paying customers. What are conversions, you ask? Well, it’s any desired action that brings a customer closer to making a purchase. This means that all the appointments and calls made, contact forms filled, and free quotes requested are considered to be conversions. So conversion rates involve any action directly or indirectly related to facilitating a sale. For an auto repair business, it’s crucial that you get visitors on [...]