Every business needs a little bit of marketing to generate a whole lotta sales. If you have an auto-repair shop, relying on the usual word of mouth may not be enough anymore. Your competitors are  doing all they can to market themselves as the most reliable auto shop in the area, and the word is spreading faster than yours.

While marketing has become more aggressive these days, technology and social media has made it easier for anyone to utilize the avant-garde marketing tools. You can upgrade your marketing plan by including a few more strategies that work wonders in the time the internet and mobile devices.

Let’s take a look.

Get on Social Media

Social media is actually the new-age alternative of word of mouth strategy. Powered by consumers and people, social media has the power to make or break a business in 140 characters. Be it twitter or Facebook, consumers are being influenced by businesses who know how to portray themselves as customer-centric and caring brands.

Ask for Online Reviews

If your customers are looking for a reliable auto shop in the area, they are more likely to trust customer reviews more than your own views. So, while a website will help you build your presence, getting online reviews on a reliable consumer review platform such as Yelp and Google+ will help you create a credible brand image. Always ask your customers to review and rate you on as many platforms as possible.

Email Campaigns

Many people consider email a nuisance, but if done right it is still one of the best online marketing channel that can bring plenty of business your way. Be very smart about your email campaigns and focus on segmentation of your target market in order to get the right response. For old customers, focus on keeping in touch so that they may come to you the next time they need auto service. For prospects, focus on describing your value proposition and what makes you better than the rest.

Organize Events

A great marketing campaign is a mix of online and offline targeting strategies. While you need to up your online game, do not overlook the importance of traditional marketing. You can organize small events with your existing and prospective customers. It can be an educational workshop or an appreciation brunch, as long as it portrays your shop as a business that cares— as long as you can easily track and measure its impact on your business.

Use an automotive management system to get the data and figures that can fuel your marketing campaign. With complete management reporting module, LANKAR is comprehensive auto software that can prove potentially helpful.